Overview
In Subi, you can activate various email notifications for both merchants and customers regarding their subscriptions and memberships. These notifications keep you and your customers informed about the status of their subscriptions.
To manage all Subi notifications, navigate to Subi app > Settings > Notifications. Under Customer notifications, open Email for the emails your customers get or SMS for their text messages; under Your notifications, open Email for the emails you get.
Subscription Notification Emails
Subi can send automatic emails when customers activate subscriptions or memberships. These emails notify both the merchant and the subscriber about the new subscription.
Customer Notifications
Merchants can select and customize the sender email for the notifications that are sent to customers. Please check the "What sender email options are available in Subi?" article for more info.
Customer notifications are on the Customer email notifications page (Settings > Notifications, then Email under Customer notifications). The available customer notifications are:
Subscription Activated: An email is sent to a customer when the subscription starts.
First order check-in: An email is sent to a new subscriber 5 days after the order that started their subscription, so they hear from your store before their first renewal. For example, a customer who subscribed on October 1 receives it on October 6. It shows the date of their next order, a Manage subscription button that opens your customer portal, and one question asking whether they would like anything changed before then; their reply goes to your store's contact email. Only one check-in is sent per purchase, even when one checkout created several subscriptions. It is not sent when the next order is less than 3 days away, when the subscription has already renewed with a successful payment, is paused or cancelled, was imported or created by hand, or when the customer's address has bounced or marked your emails as spam. This notification is on by default; turn its switch off and save to stop sending it.
Subscription Payment Failed: An email is sent when a subscription faces an error in payment or the payment fails.
Subscription Cancelled: An email is sent when the subscription is cancelled.
Subscription Resumed: An email is sent when the subscription is resumed.
Paused subscription starts again soon: An email is sent to the customer three days before a paused subscription starts again. It names the date and carries two links that need no login: one keeps the subscription paused for another month, and one cancels it. This notification is on by default.
Subscription Paused: An email is sent when the subscription is paused.
Subscription Expired: An email is sent when the subscription expires.
Subscription Skipped: An email is sent when the subscription is skipped.
Billing Reminder Email: Automatically sent to remind the customer about upcoming payments or billing cycles.
Merchant Notifications
When the "Customer’s subscription activated" notification is enabled, merchants will receive an email every time a customer subscribes to a product in the store. Merchant notifications are on the Your email notifications page (Settings > Notifications, then Email under Your notifications).
At the top of the Your email notifications page, Send Subscription notifications to: sets where these emails go: your Shop owner email, your Store contact email, or A different email address, such as a shared inbox. A different address starts receiving them only after someone clicks the confirmation link Subi sends to it; until then they keep going to the current address. The BCC on customer email notifications option copies this same address. Order emails, such as the order confirmation and the New order alert for you and your staff, are sent by Shopify, not Subi, and are changed in your Shopify admin under Settings > Notifications.
Other available merchant notifications include:
Customer’s Payment Failed: Receive an email notification if there is an issue with a subscription payment.
Customer’s Subscription Cancelled: Get notified when a customer cancels a subscription.
Customer’s Subscription Resumed: Receive an email when a customer resumes their subscription.
Customer’s Subscription Paused: You’ll be notified when a customer pauses their subscription.
Customer’s Subscription Expired: Get notified when a subscription expires.
Customer’s Subscription Skipped: Receive an email when a customer skips a subscription.
Additionally, in the Copies of customer emails group, you can opt to be BCC'd on customer email notifications, so you’ll be copied in on every email sent to the customer.
Portal Notifications
In the Customer portal group of the Customer email notifications page, the OTP Email is Always on. It sends a One-Time Password to customers. This allows customers to securely enter a code on the portal for authentication.
Loyalty Email Notifications
If you run a Subi loyalty program, the Loyalty group on the Customer email notifications page lets you choose which loyalty emails your customers receive. Each row has an on/off switch, and its arrow opens Preview, which shows the real subject and content of that email with sample data. Loyalty emails cannot be edited or test-sent.
Signup points earned: Sent to new members when they first earn points for joining the loyalty program
Order points earned: Sent when a subscriber earns points from an order
Reward redeemed: Sent when a reward is successfully redeemed and applied
Points balance adjusted: Sent when you manually adjust a subscriber's points balance
Birthday points earned: Sent when a subscriber receives birthday bonus points
Points balance reminder: A scheduled reminder to customers who already hold enough points for a reward, telling them their balance and one reward they can claim
The first five are on by default. Points balance reminder is off until you switch it on, and it works differently from the other five: Subi sends it from your store's sender address, only to customers who accepted email marketing in Shopify, and at most once every 30 days per customer. A customer who unsubscribes from your marketing stops receiving it. Save your changes with the save bar, as for any other notification setting.
Gift email
When a shopper sends a subscription as a gift, the person receiving it gets one email from your store when the subscription starts. How it works and how to edit the email: Can customers buy a subscription as a gift for someone else?
Preview, Send Test Email, and Edit Code
For each email on the Customer email notifications and Your email notifications pages, click the arrow at the end of its row to open its editor. There you can Preview the email, Send test email, and edit the code (subject and HTML body) under Edit code. This feature allows you to customize the emails to fit your specific needs and ensure they display as expected. In the Loyalty group, the arrow opens Preview only.
Advanced Email Marketing
The Advanced email marketing card at the bottom of Settings > Notifications shows you where to send subscription emails beyond Subi's own. What the card offers depends on whether your plan includes the Klaviyo integration.
If your plan includes the Klaviyo integration
If your plan includes the Klaviyo integration and Klaviyo is not connected yet, the card leads with Connect Klaviyo. Connecting Klaviyo lets Subi send it 10 subscription events, such as a cancellation or a failed payment, plus 7 subscriber fields you can use in your segments. Clicking Connect Klaviyo opens Settings > Integrations > Klaviyo, where you connect your account.
If Klaviyo is already connected, the card leads with Build your first flow and takes you to the same Klaviyo page, which shows which event starts each flow. A good first flow is a win-back, a failed payment or an upcoming order flow. If you start sending one of these emails from Klaviyo, turn off the matching Subi email on the Customer email notifications page, so your customers do not get it twice. Subi does not turn any email off for you.
In both cases Shopify marketing automation stays available as the second button. To learn more about the Klaviyo integration, see How do I connect Subi with Klaviyo?
If your plan does not include the Klaviyo integration
Subi is compatible with Shopify marketing tools, so you can automate your email campaigns with Subi triggers. You can set up and manage email series directly from Shopify's marketing automation platform.
Shopify Marketing Automation: You can access the Shopify marketing automation templates and use them to create customized email series that are triggered based on customer actions.
Contact Support: For any issues or inquiries related to email marketing, you can easily get in touch with Subi support.
You can learn more about setting up advanced email marketing here.
Next Steps
Explore Notification Variables: To enhance your email notifications, check out this article on Subi notification variables to understand how to use dynamic content in your email templates.
Learn About Advanced Email Marketing: For more information on automating email campaigns, visit the Advanced Email Marketing for Subscriptions article.
Card updated on a paused subscription
When a subscription has been paused by Smart payment recovery and the customer later updates their card, Subi can email them asking whether to resume it, and shows the same question in the customer portal. This Card updated on a paused subscription customer email is on by default; turn it off or edit its template from the customer email notifications list above.
Need Help?
Feel free to contact our support team. We're here for you anytime:
Live Chat: Message us from within the Subi app or your Shopify Admin.
Email: Reach us at [email protected].