The Overview tab of Subi Analytics answers one question first: what changed in your subscription business over the period you chose, and what needs your attention. This article walks through each block on the page, how the date-range and comparison controls work, and what to expect when a block shows no data.

Open Analytics in Subi's left-hand menu. The page is titled Subi Analytics and opens on the Overview tab. Next to Overview, the tab bar has Revenue, Subscribers, Contracts and Upcoming tabs, each covered in its own article. If reports are enabled for your store, a card that has a full report behind it is highlighted when you hover over it; clicking the card opens that report, and the back arrow on the report takes you back to the tab you came from. Next to the page title, Last refreshed: shows the time the analytics data was last refreshed.

The controls at the top of the Overview apply to the whole tab at once. The first button shows the period you are looking at and defaults to Last 30 days. When you pick a preset, the button reads that preset's name, so the label always describes the range the numbers below were calculated from.

The second button shows what you are comparing against. Comparison is on by default and set to Previous period, so the button reads Compare to: followed by the previous window's dates, every KPI card shows a change against that window, and the MRR chart draws two lines. Choosing No comparison removes the deltas and the second line.

The third control, Group by:, sets the time buckets on the chart: Daily, Weekly, Monthly or Quarterly.

Opening the first button shows a preset list on the left and a calendar on the right. The presets are Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, Last 365 days, Last 12 months, This month, Last week, Last month, Last quarter, Last year, Week to date, Quarter to date and Year to date. The selected preset carries a checkmark. This month runs from the first day of the current month to today, so it never includes future days.

Above the calendar you can switch between Fixed (two exact dates) and Rolling (a window such as the last N days that moves forward every day). The footer of the picker has a Compare to previous period checkbox on the left, and Cancel and Apply custom range on the right. Ticking the checkbox and applying turns the comparison on against the period immediately before your selection.

The comparison picker is a short list, with no calendar: No comparison, Previous period, Previous month, Previous quarter and Previous year, plus Previous week when the selected range is 7 days or shorter. The comparison window is always calculated from your main date range, which is why there is nothing to draw on a calendar here.

The first block is a row of four KPI cards: Churned Subscribers, Payment Failure Rate, New Subscribers and Recovered Revenue. Each card shows the value for the selected period and, when a comparison is on, the change against the comparison period. Hover over a card's title to read how the metric is defined.

Payment Failure Rate is the share of billing cycles in the selected date range whose last charge was declined. A billing cycle is one scheduled renewal of a subscription contract, and it is counted once, however many retries it took. If a charge fails and a later retry succeeds, that billing cycle counts as paid, not failed.

Only payment declines count as failed. When a renewal fails for a reason that has nothing to do with the customer's payment, such as an out-of-stock product or a store setting, that billing cycle still counts toward the total, but not as failed. You can see those renewals in the Failed payments report, on the Payment recovery page under Payment reports.

For example, if 10 subscriptions renewed in your date range, 1 of them failed once and then succeeded on a retry, 2 ended with a declined card and 1 failed because the product was out of stock, your Payment Failure Rate is 2 ÷ 10 = 20%.

When some billing cycles in the date range ended because a product was out of stock, a small blue tab above the Payment Failure Rate card shows their share, for example Out of stock: 6.4%. In the example above, 1 of the 10 billing cycles failed because the product was out of stock, so the tab reads Out of stock: 10.0%. These billing cycles are not part of your Payment Failure Rate, and the tab is hidden when the share is 0.0%. When the Payment Failure Rate card is itself the one marked Needs attention, the out-of-stock tab is not shown on it. To keep renewals from failing when a product runs out, see Inventory Policy for Out-of-Stock Subscription Billing.

Why is the out-of-stock share different from the Failed payments report? The out-of-stock tab counts each billing cycle once, by its last charge, as a share of all billing cycles in the date range. The Failed payments report lists every failed charge, retries included, so the same out-of-stock billing cycle can appear there more than once.

The same definition is used on the Analytics Overview, on the Home page preview and on the Payment failure rate card of the Retention page, so all three show the same number.

The cards are sorted so the metric that moved the most in the wrong direction is first. When a metric has worsened by 10% or more against the comparison period, that card gets a red outline and a Needs attention. banner appears above the row. If every metric is within that range, the four cards look the same and no banner shows.

Right below the attention cards, the Overview can show one suggestion with a single button, worked out from the numbers for the date range you picked. It is the same suggestion the Plans page shows, and it never switches anything on by itself.

Win-back campaign. When more subscribers cancelled than started in the selected period and you have no active win-back campaign, the suggestion reads, with your own numbers, for example: "22 subscribers cancelled and 9 started in this period. A win-back campaign emails the ones who left and invites them back." Set up a win-back campaign opens the page for creating one.

Another plan type. When all your plans are one type and new subscribers fell by 10% or more against the comparison period, the suggestion reads, for example: "New subscribers are down 25% on the period before, and all your plans are one type. A subscription box or a membership gives customers another way to subscribe." Explore plan types opens the same plan type picker as the Plans page. The button is disabled when your store has reached its plan limit.

Only one suggestion shows at a time: when both apply, you see the win-back suggestion. Nothing shows when neither applies, while you are viewing sample data, or when your store has no plans yet (for the plan type suggestion). Changing the date range checks the numbers again, so a range where they no longer apply clears the suggestion.

You can close a suggestion with the close control in its corner. A closed suggestion stays hidden for 30 days on both the Overview and the Plans page, whichever page you closed it on. The other suggestion can still appear on either page when your numbers call for it.

Below the attention cards you may see a card titled Reduce passive churn by recovering failed payments. It reads, with your store's own numbers filled in: "Your current payment failure rate is X. This month, Y in revenue was placed at risk. You recovered Z (W recovery rate) via active smart retries." The callout always describes the current month to date, regardless of the date range selected above, because that is what "this month" in the sentence means.

Review recovery settings takes you to Subi's payment-recovery settings, and Learn about recovery opens the help article on billing management. You can dismiss the card with the close control in its corner. The callout only appears when Subi has settled payment data for the current month; if any of its numbers is unavailable the whole card is hidden rather than shown with a blank.

The Monthly recurring revenue chart shows your MRR over the selected period, in your store's currency. The chart draws one line for the selected period; the comparison you choose feeds the change shown next to the headline value, not a second line. The headline value is your MRR at the end of the period, with its change against the comparison period beside it. Hover over the chart title for the definition and formula behind the number. When reports are enabled for your store, clicking the chart card opens the full MRR Over Time report.

The Top products by MRR change table lists the products whose recurring revenue moved the most during the period, in either direction, with four columns: Product name, MRR change, Active contracts and Churn rate. A product that has an MRR movement but no churn data for the period shows a dash in the last two columns; a dash means "not available", not zero.

If your store has no MRR movement in the selected period, this card is not shown at all. When reports are enabled for your store, the icon in the card's top-right corner opens the full report behind the table, where you can filter, sort and export the same numbers.

The Next 30 days block looks forward rather than back. It shows Scheduled orders (how many subscription orders are due), Projected revenue (their expected value in your store's currency) and Products to fulfill (the number of units those orders contain). If no orders are scheduled, the block says so.

When your store has enough history, a Projected Active Subscribers card shows an estimated range for your active subscriber count over the next six months. Stores with too little history do not see this card yet.

Subi never fills a block with zeros to stand in for missing data. If a block has nothing to show for the selected period, it says No data for this date range; try a wider date range. If a block fails to load, it shows a message with a retry action, and your store data is unaffected. If the analytics data has not been refreshed for a while, a warning banner at the top of the tab tells you when it was last updated.

Why does the date button say "Last 30 days" but my comparison shows different dates? The comparison button always shows the comparison window's own dates. With Previous period selected, that is the 30 days immediately before your selected 30 days.

Why did my comparison switch off? The Compare to previous period checkbox in the date-range picker mirrors whether you are comparing to the previous period. If you had picked a different comparison, such as Previous year, and then applied a new date range, check the comparison button and re-select the option you want.

Why is "Active contracts" not the same as my subscriber count? The column counts subscription contracts, so a customer with two subscriptions to the same product counts twice.

Why did my Payment Failure Rate go down? Your Payment Failure Rate went down because Subi now counts each billing cycle once, by the result of its last charge, and counts only payment declines as failed. Before, every retry could count as a separate failure, and out-of-stock or store-setting failures counted as declines. The whole history was recalculated the same way, so earlier periods and your comparison period moved too. Your payments themselves did not change.