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Limit how many times a customer can skip an order

Cap customer-initiated skips per month, per year, or per contract lifetime.

What this does

Cap how many times a customer can skip an upcoming order. Pick a count (e.g. 3) and a scope (per month, per year, or per contract lifetime). While a customer is under the cap, the skip dialog tells them how many of their skips they have used. When they reach the cap, the Skip button is replaced with a message that offers alternatives: pause the subscription, change frequency, or contact you.

Is the skip cap on by default? It depends on when you installed Subi. If you installed Subi for the first time on or after September 27, 2026, the cap starts ON at 3 customer skips per year. If you installed Subi before that, the cap stays OFF until you turn it on, and reinstalling Subi does not change it.

How to enable it

  1. Go to Subi app Settings > Customer Portal > Customer permissions.

  2. Make sure Set limitation to skip subscription is ON.

  3. Turn on Limit number of skips.

  4. Enter a maximum number (default 3) and pick a scope (Per month / Per year / Per contract lifetime — default Per year).

  5. Click Save. The cap takes effect immediately for all your customers.

Limit number of skips settings section with retroactive enforcement warning

How to turn it off

How do you turn off the skip cap? Go to Subi app Settings > Customer Portal > Customer permissions, uncheck Limit number of skips, and click Save. Your customers can then skip without a limit again.

You can turn the cap off on every Subi plan. On a plan that does not include advanced customer-portal permissions, turning it off is the only change you can make: the maximum number and the scope stay locked, and once you save the cap as off, turning it back on needs a plan that includes these permissions.

What the customer sees before they hit the cap

With the cap on, a customer who opens the skip dialog reads one line under the message telling them where they stand, so the block is never a surprise. The wording follows the scope you picked:

  • Per month — "You've skipped 1 of 3 allowed in the last 30 days."

  • Per year — "You've skipped 1 of 3 allowed in the last 12 months."

  • Per contract lifetime — "You've skipped 1 of 3 allowed."

The month and year scopes are rolling windows, not calendar periods: a skip stops counting 30 days (or 12 months) after it happened, not on the first of the month or in January. That is why the line says "in the last 30 days" rather than "this month".

A customer on a shop with no cap sees no such line, and the dialog looks exactly as it did before.

What happens when a customer hits the cap

On a subscription's own page, in the customer portal and in Shopify Customer Accounts, the Skip button is replaced with a "Skip limit reached" link. The subscriptions list shows the limit too, before the customer taps anything: that subscription's card says "Skip limit reached" in place of "Skip next order" (greyed out in the customer portal). In the customer portal, tapping it on the card opens the same options below; in Shopify Customer Accounts it opens the subscription's page. When the customer clicks the link, they see a modal offering options:

  • Pause subscription — opens your existing pause flow.

  • Change frequency — opens your existing change-frequency flow.

  • Contact the store — opens the customer's email client with a pre-filled subject line. This option only appears if your store has a support email address: Subi uses your Shopify store contact email, or the custom sender address you set in Subi's email settings. If neither is set, the customer sees the other options only.

Skip limit reached link in the customer subscription view
Skip limit reached modal showing alternatives

What does a customer at the cap see on their subscriptions list? In the Subi Hosted Portal, the card of an active subscription can show a Skip next order button. The card checks the cap only when that button is clicked, so a customer who has reached the cap still sees Skip next order on the card. Clicking it opens the same modal instead of skipping, and no order is skipped. From that modal, Pause subscription and Change frequency take the customer to that subscription's page to finish.

What counts toward the cap

Only customer-initiated skips and public-API skips count toward the cap. The following do NOT count and are not blocked by the cap:

  • Skips you initiate from the Subi admin (single contract or bulk edit "Skip next order").

  • Skips offered by the cancellation-flow "Skip next order" treatment.

Important: this applies retroactively

When you turn the cap on (or lower it), customers who have already exceeded the new limit are blocked from skipping immediately. They stay blocked until enough time rolls past (for Per month / Per year scopes) or until you raise the cap. Subi shows you a warning when you save the setting, so you know what to expect.

What's not in this version

Per-customer overrides, a skip-analytics dashboard for you, and configurable block-message copy are all on the roadmap but not in this release. The three alternatives offered at the cap are fixed. The usage line the customer reads before the cap is wording you can edit, like the rest of the portal's text, in Subi Admin > Storefront & Portal > Customer Portal > Portal Customization.

For developers

If you call the public API skip endpoint, a new error code NEXT_BILLING_SKIP_LIMIT_EXCEEDED is returned with HTTP 422 when the cap blocks the request. Subscription contract detail responses carry a skip_blocked_by_limit boolean field, and a skip_limit_usage object — used, max_count and scope — which is null on a shop with no cap.

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