Your Cancellation flow analytics show you why customers cancel their subscriptions and how well your retention offers win them back — all in one dashboard in your Subi admin. This guide explains where to find it, how to read each chart, and how to dig into the individual cancellations behind the numbers.

One thing to know up front: these numbers cover only the cancellations that went through your cancellation flow — the screen that asks customers why they are leaving and offers them a save option. Cancellations that happened while your flow was turned off, or where no reason was set to show, are not included. If you have not built one yet, start with How to Reduce Cancellations with a Cancellation Flow.

From your Shopify admin, open Subi Subscriptions → Retention. On the Cancellation flow card, select More, then choose View reports.

The dashboard opens on the Cancellation flow analytics page. At the top you will see a short note titled About this dashboard — a reminder that the figures reflect only the cancellations that passed through your flow. You can dismiss this note once you have read it.

Just below it, the date range button controls the period for every chart on the page. Choose a preset such as the last 30 days, a custom range, or All time to widen or narrow the data.

The Cancellation reasons chart ranks the reasons customers chose when they cancelled, with the most common at the top. Each bar is split into coloured segments that show which retention offer — or "treatment" — customers were given for that reason, matching the legend above the chart. The grey Declined / cancelled segment is the share of customers who cancelled anyway, with no offer applied.

Hover over any bar to see the detail for that reason: the total number of cancellations, how many treatments were applied (with the resulting save rate), and a line for each treatment showing how many customers it saved.

Use this to spot where your offers are working and where they fall short. For example, if "Too expensive" is your most common reason but few customers accept the offer shown for it, that is a good place to try a stronger save offer.

Your save rate is the share of cancellation attempts you won back with a retention offer. The Save rate over time chart plots how that rate moves across the selected period, so you can see whether your flow is improving. Switch between Daily, Weekly, and Monthly using the toggle above the chart — it opens on Weekly.

To move from the big-picture charts down to the individual cancellations behind them, select View all cancellations at the top right of the dashboard. This opens the Cancellation flow events page, where every cancellation appears as its own row.

Each row shows the customer, the reason they chose, the treatment they were offered, the outcome (retained or cancelled), the date, and the subscription contract. Select the contract link to open that subscription directly.

Use the filters above the table — by cancellation reason, treatment offered, customer name, customer tags, or contract ID — to focus the list on exactly the cancellations you want to review.

Because the dashboard only counts cancellations that went through your cancellation flow, you may see fewer cancellations here than in your overall subscriber reports — and a new store, or a narrow date range, may show empty states until more cancellations come in. Widen the date range to All time to see everything recorded so far, and make sure your cancellation flow is turned on so future cancellations are captured.

Use what you learn here to refine your flow — for example, strengthening the save offer for your most common cancellation reason. To edit your reasons and treatments, select Cancellation flow settings at the top of the dashboard, or see How to Reduce Cancellations with a Cancellation Flow. If you have any questions, reach out to our support team.