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SMS Notifications — Opt-in & Consent

How subscribers opt in to SMS updates from the thank-you page, customer portal, and Shopify Customer Account — and how STOP replies work.

Updated today

SMS Notifications — Opt-in & Consent

Subi now collects explicit SMS consent from subscription customers through three touchpoints. Every opt-in is recorded with a full audit trail (phone number, source, timestamp) so transactional SMS delivery is Twilio- and TCPA-compliant.

How customers opt in

1. Thank-you page (after checkout)
After completing a subscription order, customers see an SMS block with their phone pre-filled (or a country-code + number input if the phone is missing). Clicking Subscribe to SMS Updates creates the consent and triggers a welcome SMS.

SMS opt-in block on Shopify thank-you page

2. Customer portal (subscription management)
An SMS section inside the Customer card. If a phone is on file, customers toggle it on. If not, they see an Add phone to subscribe button that opens the contact-info modal; once the phone is saved, the section transitions to a toggle without a page reload.

SMS notifications in customer portal

3. Shopify Customer Account extension
Same toggle UX embedded natively inside Shopify's Customer Account. Customers on stores using Shopify's new account surface get the opt-in flow without leaving Shopify.

SMS toggle in Shopify Customer Account extension

How customers opt out

  • In-app toggle — toggle OFF from the portal or Customer Account extension.

  • Reply STOP — customers can reply STOP to any SMS. Consent is revoked immediately; the customer phone on file is preserved so email and order flows continue unaffected.

Merchant visibility

In the admin, the single subscription contract page shows a read-only SMS consent status line: Opted-in / Opted-out / Never opted-in, plus the source (thank-you page / portal / Customer Account / STOP) and timestamp. No merchant action is required — customers drive opt-in and opt-out themselves.

Requirements

  • Subi Plus plan with SMS enabled.

  • At least one contract-SMS notification template enabled under Settings → Notifications → SMS.

  • Shopify store with subscription contracts.

Common support questions

"I opted out but I still got an SMS — why?" — Opt-out is immediate on new messages, but a message already enqueued before the opt-out can still be delivered. If your customer receives one more than a minute after opting out, contact support.

"Can I change my phone number after opting in?" — Yes, edit your phone in the Contact Info section of the portal or in Shopify Customer Account. Your existing consent carries over — no need to opt in again.

"Does replying STOP also cancel my subscription?" — No. STOP only opts you out of SMS updates. Your subscription is unchanged; you'll still receive email and order notifications.

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