Subi makes it easy to create and manage a Mystery Box as part of your subscription offerings. A Mystery Box is a fun way to surprise customers with a curated selection of products each cycle, perfect for themed, seasonal, or discovery-based experiences.
What is a Mystery Box?
A Mystery Box is a type of subscription box where customers receive a surprise or themed set of items on a recurring basis (for example, monthly or quarterly).
Example: An art store might offer a monthly Mystery Box with curated supplies and exclusive prints.
Why is my new Mystery Box already filled in?
When you create a Mystery Box plan from the Plans page and your store already sells a live Subscribe and save plan, Subi opens the new plan already filled in from your newest one, so you can save it right away. A blue banner at the top, We filled this in from your shop, names the plan the values came from.
The delivery frequency and the subscription discount (a percentage or a fixed amount) come from your Subscribe and save plan.
The box starts as a new product named Monthly Surprise Box, priced 29.99 in your store currency.
Saving publishes the plan and adds the box as a product in your store.
You can change any of these values before you save, and you can close the banner. If your store has no live Subscribe and save plan, Subi takes the frequency from your newest live Build-a-Box, Fixed Bundle or Volume Discount plan instead, with no discount carried over. If it has none of these either, the page opens empty, as before.
Steps to Create a Mystery Box in Subi
Go to your Subi Dashboard
Go to Plans (Subscription Plans page)
Click Create Plan
Select Mystery Box
If you're using an existing product
Click Add existing product and select your Mystery Box product from your store.
If you're creating a new product
Click Create new product.
Add a name, price, description, and image for the box (for example, “Mystery Box”).
Configure the plan
Under Selling Plans, set the delivery frequency (e.g. monthly).
Add pricing details or discounts (for example, $25 off for subscribers).
Enable or disable one-time purchases as needed.
Click Save to publish your Mystery Box.
Can one-time Mystery Box orders wait for my release date?
A subscription order takes its fulfillment date from its plan's delivery schedule. A one-time purchase of the box has no subscription plan, so Shopify treats it as a regular order: it can be fulfilled from the day it is placed and shows as Unfulfilled straight away. Subi does not schedule one-time orders.
To ship one-time boxes on your release day with the rest, put their fulfillment on hold in Shopify and release the hold on that day. You can hold an order from its page in your Shopify admin, or automatically with Shopify Flow, with a condition that leaves subscription orders alone.
Tips for Success
Use exciting product descriptions to emphasize the surprise element.
Offer tiered discounts or exclusive perks to encourage signups.
Collect customer preferences to personalize box contents.
Highlight shipping schedules and delivery timelines so customers know when to expect their box.
Need Help?
Feel free to contact our support team. We're here for you anytime:
Live Chat: Message us from within the Subi app or your Shopify Admin.
Email: Reach us at [email protected].