A Mystery Box is a fun and engaging way to surprise customers with a curated selection of products each cycle—perfect for themed, seasonal, or discovery-based experiences.
What is a Mystery Box?
A Mystery Box is a type of Subscription Box where customers receive a surprise or themed set of items on a recurring basis (e.g. monthly or quarterly).
Example:
An art store might offer a monthly mystery box with curated supplies and exclusive prints.
Steps to create a Mystery Box in Subi
Open the Subi app from your Shopify Admin.
Go to the Plans section.
Click Create Plan.
Choose Subscription Box as your plan type.
Select Mystery Box as the box style.
If you're using an existing product:
Click Add existing product and select your Mystery Box product from your store.
If you're creating a new product:
Click Create new product.
Add a name, price, description, and image for the box (e.g., “Mystery Box”).
Under Selling Plans, set the delivery frequency (e.g., Monthly).
Add pricing details or discounts (e.g., $25 off for subscribers).
Enable or disable one-time purchases as needed.
Click Save to publish your Mystery Box.
Tips for success
Use exciting product descriptions to emphasize the surprise.
Offer tiered discounts or exclusive perks to drive signups.
Collect customer preferences to personalize box contents.
Highlight shipping schedules and delivery timelines.