Bundles are a combo of more than two combined products with a lower total price than the sum of individual items within the package.
In This Article:
Why Offer Subscription Product Bundles on Your Store?
Increase revenue and average order value:
Bundling allows for upselling and cross-selling, leading to higher spending and increased average order values.
Improve customer retention and loyalty:
Subscription bundles help customers discover new products they love, boosting loyalty and repeat purchases.
Simplify the purchasing experience:
Bundles make it easy to find and buy complementary products, increasing customer satisfaction and repeat business.
What are the common subscription bundles?
There are 4 types of subscription bundles you can offer on your store with Subify:
Bundle:
Offer a discount for purchasing fixed products together (Combo product option available). Example: Buy x + y for 20% off.
Volume Discount:
Discount for buying multiple instances of the same product. Example: Buy 3 items of X for 20% off.
Product Mix & Match:
Discount for buying a specific number of items from a group of products (Combo product option available). Example: Buy at least 2 items from X, Y, Z, Y for 20% off.
Buy X Get Y:
Offer free or discounted product(s) for purchasing a specific product(s). Example: Buy X and get Y for free, or Buy X and get Y with 20% off.
Which bundle should I offer?
Consider the following factors to choose the right bundle strategy for your Shopify store:
Analyze your product assortment
Consider product consumption
Assess product variety
Understand customer preferences: Analyze customer buying patterns and preferences to determine which bundle type will appeal to your target audience.
You can test different bundles and promotions to determine which one resonates best with your customers and generates the most positive results.
Check out the benefits, examples, and use cases of each bundle type:
1. Bundle:
Strategy | Offer subscription bundles combining fixed complementary products, encouraging customers to purchase them together at a discounted price. |
Benefit | Increases average order value and encourages product discovery. |
Use Case Example | A skincare brand offering a subscription bundle of cleanser, toner, and moisturizer for 20% off. |
Business Type | Suitable for businesses selling complementary products. |
2. Volume Discount:
Strategy | Provide volume-based discounts for customers subscribing to multiple instances of the same product. |
Benefit | Encourages higher purchase quantities and customer loyalty. |
Use Case Example | A coffee brand offering a 20% discount on subscriptions for three bags of coffee beans. |
Business Type | Suitable for businesses with products that have high consumption rates or require regular replenishment. |
3. Product Mix & Match:
Strategy | Provide discounts on subscription orders containing at least a specific number of items from a group of products. |
Benefit | Promotes product variety and increases average order value. |
Use Case Example | A supplement store offering a 20% discount on subscriptions that include at least two products from a selection of vitamins. |
Business Type | Suitable for businesses with similar products offering variety |
4. Buy X Get Y:
Strategy | Offer free or discounted products as a reward for subscribing to specific products. |
Benefit | Encourages product trials and increases customer satisfaction, leading to higher retention rates and customer loyalty. |
Use Case Example | A cosmetics brand offering a free lipstick with the subscription of a foundation. |
Business Type | Business Type: Suitable for businesses with complementary products or looking to promote new items. |
How can I offer subscription bundles with Subify?
You can offer subscription bundles in Subify, using the Quick Checkout links or by integrating Subify with the Fast Bundle app. The following table highlights the differences between these two methods:
Method | Purchase options | Bundles supported | Bundle Modal | Limits |
Subify Quick Checkout Link | One-time purchase products can be bundled with subscription products. | Bundle | Does not have any limit in the design. The links can be added to any page or even other mediums. | No integration or third-party app is required. |
Fast Bundle | All the products in the bundle can only be purchased with one selling type( All subscriptions with similar frequency or all one-time purchases) | All 4 types are supported | Has a fixed modal for the bundles that can be added to any page. | Need to be integrated with Subify. |
Method 1: Subify Quick Checkout links
How to create subscription bundles with quick checkout links?
You can use Quick Checkout Links to create subscription bundles. The Quick Checkout Link feature allows you to generate a URL that takes customers directly to your store's checkout page, with specific products already added to the checkout.
To create bundles with Quick Checkout Links, Follow these steps:
First, you need to add similar selling plans(subscription frequencies) to the individual subscription products in your subscription bundle.
(If you don't want to sell individual products as a subscription, you can create a copy of the products that are in your bundle and create the subscription plans for the copies, and remove these copy products from your collections so that they don't get recognized on your store)
How to remove my active subscription products from my store, so my customers can't see them?Then create a Quick Checkout Link and add all the products that you want to have in your bundle to one link.
(if you want to have multiple frequencies for your subscription bundles, you need to add all the products with the same frequency to one Quick Checkout Link and then create separate Links for other frequencies.)Add a Shopify discount code to your bundle link.
Make sure you use a one-word discount code without any spaces to avoid any errors in the checkout.
The discount will be automatically applied to the checkout, just make sure the discount can be applied to subscription purchases
How to create a Shopify discount code for subscription purchases
Now you can create a landing on your store and add these links to your call-to-actions(buttons). Or share these bundles in your upselling or promotional emails.
You can also add subscription products with one-time purchase products together to one Quick Checkout link and create a mixed bundle.
Click on this Quick Checkout link subscription bundle from our demo store to understand how it works:
-The Password is 1234. Click again on the link after logging into the store-
How to create Volume discount subscription bundles with Quick Checkout Links?
You can use Quick Checkout Links to create volume discount subscription bundles. Follow these steps:
First, you need to add a selling plan to the product that you want to offer a volume discount bundle on it.
(If you don't want to sell the individual product as a subscription, you can create a copy of your product that is in your bundle create the subscription plan for the copy product, and remove it from your collections so that it doesn't get recognized on your store)
How to remove my active subscription products from my store, so my customers can't see them?Then create a Quick Checkout Link and add the product that you want to have in your volume discount bundle to the link.
(if you want to have multiple frequencies for your bundle, you need to create separate Links for each frequency.)Set the quantity of the product to your preferred volume.
(if you want to have multiple bundles with different quantities, you need to create separate Links for each volume.)Add a Shopify discount code to your bundle link:
Make sure you use a one-word discount code without any spaces to avoid any errors in the checkout.
The discount will be automatically applied to the checkout, just make sure the discount can be applied to subscription purchases
How to create a Shopify discount code for subscription purchases
Now you can add these links to your call-to-actions(buttons) on a product page or a specific landing on your store created for your bundles. You can also share the link of your volume discount subscription bundles in your upselling or promotional emails.
Click on this Quick Checkout link volume discount bundle from our demo store to understand how it works:
-The Password is 1234. Click again on the link after logging into the store-
Method 2: Integrate Subify with the FastBundle app to create your bundles
Using Fast Bundle app, you can offer 4 types of Subscription Bundles on your store:
Bundle
Volume Discount
Product Mix & Match
Buy X Get Y
Checkout the functionality of subscription bundles created with FastBundle on our demo store:
-The Password is 1234. Click again on the link after logging into the store-
You can follow the instruction in the following article to integrate Subify with FastBundle and create your bundles: