You can give new subscribers an extra saving on their first order during Black Friday with the Black Friday offer in Subi. You choose the extra saving, the start and end dates, and which plans take part. The offer turns on and off by itself, and your plans go back to their own prices when it ends. Subscribers you already have keep paying what they pay today.
What does the Black Friday offer do?
The Black Friday offer adds an extra saving to a new subscriber's first order between two dates. While it runs, each plan in the offer charges its own first-order saving plus your extra saving on the first order only. From the second order on, the subscriber pays the plan's usual price. Before the start and after the end, nothing changes.
For example, say a plan saves 15% and you add an extra saving of 10. A new subscriber who joins during the offer saves 25% on their first order, then 15% on every order after that. On a $34.00 product, the first order costs $25.50 and every later order costs $28.90.
A plan with no saving of its own (0%) can join too. With an extra saving of 10, its first order is 10% off and later orders are full price.
Which plans can join the Black Friday offer?
Only regular Subscribe & Save plans with a percentage discount can join. The plan's discount can stay the same on every order, or change once after the first order.
Build a box, fixed bundle, membership, volume discount and mystery box plans can't join. Neither can a plan whose discount isn't a percentage (for example, a fixed amount off), or a plan whose discount changes after a later order (for example, after the third order). If some of your plans can't join, the offer page shows a short banner such as 3 plans can't join the offer. Click See which plans and why to see each plan with its reason: Not a regular subscription plan, Not a percentage discount, Discount changes after a later order or The extra saving would pass 90%. These plans keep their usual price while the offer runs, so new subscribers on them don't get the extra saving.
Where do I find the Black Friday offer in Subi?
If your store has at least one plan that can join, you'll see a dark Black Friday offer card with a BFCM badge at the top of your Subscription Plans page, on your Home page, and above the plan types when you click Create plan. Click Set up offer on the card to open the offer page.
The card shows only until you set up an offer or close the card with its X. After that, open the offer from the Black Friday offer button at the top of the Subscription Plans page.
How do I set up and schedule the Black Friday offer?
In Subi, go to Plans and click Set up offer on the Black Friday offer card, or the Black Friday offer button at the top of the page.
In Extra saving on the first order, enter a whole number from 1 to 50. This is added to each plan's own first-order saving.
Set the date and time under Starts and Ends. Times are in your store's time zone, which the page shows under the dates.
Under Plans in the offer, every plan that can join is included. Click the X on a plan to remove it, or click Browse plans to add one back.
Keep or clear Show a Black Friday badge on the storefront widget.
Click Schedule offer, then click Schedule offer again to confirm.
The page then shows Offer scheduled. The offer starts by itself at the start date and time you chose.
Why can't I schedule the offer? The 90% limit
Subi won't let a plan's first order go past 90% off. A plan's own first-order saving plus your extra saving must be 90% or less. If some plans would go past 90%, the page shows These plans would pass 90% with this extra saving with the plan names, and Schedule offer stays unavailable until you lower the extra saving or remove those plans from the offer.
For example, a plan that already saves 85% can take an extra saving of up to 5, which makes 90% on the first order. An extra saving of 10 would make it 95%, so the page asks you to lower it or remove that plan.
Two other messages can stop you: Enter a whole number from 1 to 50. appears when the extra saving is 0, above 50 or not a whole number, and The offer must end after it starts. appears when the end date is before the start date.
What happens while the Black Friday offer is running?
While the offer runs, new subscribers who join a plan in the offer, online or in person through Shopify POS, get the offer price on their first order and the plan's usual price after that. The offer page shows Your Black Friday offer is running and how many new subscribers have joined with the offer so far.
Your existing subscribers don't change. They keep their current price, even if they switch to a plan that is in the offer. Subscriptions you create by hand for a customer during the offer also use the plan's own price.
When you open a plan in the plan editor during the offer, it shows your own price, not the offer price. That is expected. If you edit a plan while the offer runs, your edit is kept when the offer ends.
What do shoppers see on my storefront?
With the badge turned on, the subscription widget (version 5) shows a Black Friday badge on each plan in the offer, such as BFCM SALE SAVE 10%, next to the offer price. The badge shows only while the offer runs and only for plans in the offer. You can change the badge text on the Languages page in Subi. Older widgets (version 3 and version 4) show the offer price without a badge.
How do I end the Black Friday offer early?
To end the offer before its end date, open the Black Friday offer page and click Turn off offer. This works whether the offer is scheduled or already running. Every plan goes back to its own price within a minute. If the offer was running, the page then shows Your Black Friday offer was turned off.
What happens when the Black Friday offer ends?
At the end date and time, the offer turns off by itself and every plan goes back to its own price. The page shows Your Black Friday offer has ended and how many new subscribers joined with the offer. Subscribers who joined during the offer keep paying the plan's usual price from their second order on. To run another offer, click Set up a new offer.
