Creating an Instant Discount Offer for Membership Products in Shopify
Introduction
Purpose: Provide instant discounts on one-time purchase products if a membership product is also added to the cart.
Incentive: Encourage customers to become members and avail discounts on their first purchase.
Experience Overview
Demonstration: Adding a one-time purchase product and a membership product to the cart.
Display: Banner offering a 25% discount on the one-time purchase product if the customer becomes a member.
Customization: Text, variants, and discount code can be personalized.
Creating the Experience in Shopify
App Recommendation: EG Auto Add to Cart for creating the experience.
Rule Creation:
Trigger: "Product in cart"
Action: "Offer choice to add membership product.Customization: Enable customer choice, prevent item quantity changes, define the discount.
Discount Application
Scenario 1: Discount applied to the membership product.
Rule: This app applies the discount to added product (membership).
Scenario 2: Discount applied to the one-time purchase product.
Rule: Use a separate app for the discount; Create the discount code in your Shopify admin panel and make it automated using a third-party app.
Automating Discounts
App Recommendation: Automatic Discounts and Upsells for automating discounts.
Discount Code Creation: Generate the discount code in your Shopify admin panel.
Automation: Set a rule for discount application based on cart contents (e.g., number of items).
Finalizing the Purchase Journey
Implementation: Use the Easy Gift app to add the membership product to the cart.
Result: Discount applied to the one-time purchase product, enhancing customer experience.
Conclusion
Benefits: Promote memberships as bundles with one-time purchase products.
Implementation: Follow the outlined steps to create a seamless discount experience for customers in your Shopify store.