In Subi, you can activate various email notifications for both merchants and customers regarding their subscriptions and memberships. These notifications keep you and your customers informed about the status of their subscriptions.

To manage all Subi notifications, navigate to Subi app > Settings > Notifications. Under Customer notifications, open Email for the emails your customers get or SMS for their text messages; under Your notifications, open Email for the emails you get.

Subi can send automatic emails when customers activate subscriptions or memberships. These emails notify both the merchant and the subscriber about the new subscription.

Merchants can select and customize the sender email for the notifications that are sent to customers. Please check the "What sender email options are available in Subi?" article for more info.

You can let a subscriber who has just cancelled restart their subscription straight from the Subscription cancelled email. On the Customer email notifications page, tick Add a restart button under the Subscription cancelled row, then click Save. The option shows only while the Subscription cancelled email is switched on, and it stays off in every store until you tick it.

With Add a restart button ticked, the Subscription cancelled email gets a "Changed your mind?" box with a Restart subscription button only when the subscriber cancelled the subscription themselves, or when you cancelled it in Subi and chose Customer request as the reason. The email is sent without the box when the subscription was cancelled for any other reason, such as failed payments, and when the same customer still has another active subscription in your store with one of the same products.

The button restarts the same subscription with the same products and the same price, and its link works for 7 days after the cancellation. The box names the last day: for example, a subscription cancelled on November 8 can be restarted from the email until November 15. After that day the link no longer restarts it, and the customer can still restart it by logging in to their customer portal.

The button opens a page that shows the subscription's Next order date and amount before anything restarts, and tells the customer that restarting charges nothing. The subscription restarts only when the customer presses Restart subscription on that page. If your Subscription resumed email is switched on, the customer also receives it, and the page tells them a confirmation email has been sent.

If you edited your Subscription cancelled email, Subi sends your own copy as you saved it, so the restart button shows only once your copy carries the restart block. In that case the Subscription cancelled row shows the link Add the restart block in the editor. Click it to open the email's editor with the restart block added under your total. The block is not saved yet: change its words if you like, keep {{ restart_url }} and {{ restart_valid_until }} as they are, and click Save. If you leave the editor without saving, your email stays as it was. Both variables are described in the Subi Notification Variables Reference.

In the email's editor, Preview and Send test email show the restart box with a sample link and date, so you can check how it looks before a real cancellation.

To remind customers whose subscription has been paused for a long time that they can come back, turn on the Remind long-paused subscribers email. On the Customer email notifications page, in the Subscription changes group, switch on Remind long-paused subscribers and save. It is off in every store until you turn it on.

This email is for subscriptions paused with no resume date, such as those paused before customers could pick the date their subscription starts again. They stay paused until someone resumes them. Subscriptions paused with a resume date get the Paused subscription starts again soon email instead.

When the notice "N subscriptions have been paused for over 90 days" shows above your subscriptions list, click Contact customers to resume. A confirmation, Turn on resume reminders?, shows how many subscriptions the reminders cover and, under Not included, how many are left out and why: paused by your store, already have a resume date, no product left to order, and last payment failed. Click Turn on reminders to switch the email on, or View subscriptions to see the long-paused subscriptions without turning anything on. Once it is on, the Remind long-paused subscribers row reads "Turned on from the Subscriptions page on" followed by the date.

The notice counts subscriptions paused for over 90 days, while the reminder goes to subscriptions paused for over 45 days, so the confirmation can cover more subscriptions than the notice lists.

Subi checks once a day and emails a customer whose subscription is paused, was paused by the customer themselves, has been paused for more than 45 days, and has no resume date. For example, a subscription the customer paused on September 1 becomes due for its reminder on October 16. Each pause gets one email only. If the customer resumes and later pauses again, the new pause can get its own reminder 45 days later. Memberships are included.

No reminder is sent for a subscription that:

No reminders are sent while your customer portal doesn't let customers pause or resume their subscription (the Customer can Pause/Resume their subscription renewal permission under Customer permissions). The Remind long-paused subscribers row then says "Not sent while your customer portal doesn't let customers pause or resume." The email stays switched on: once you allow pausing and resuming again, reminders start with the next daily check, with nothing to turn on again.

When you first turn the email on, many customers may qualify at once. Subi then spreads the emails over the following days instead of sending them all on the first day.

The reminder email, "Your [store name] subscription is still paused", names the product and the date it was paused, and has a Resume my subscription button. It tells the customer they can resume with no sign-in and that nothing restarts unless they press the button. It also says what resuming does to the charge:

The Resume my subscription button opens a page that needs no login. It asks "Resume your subscription?" and shows again what happens to the charge, so the customer knows before anything changes. The subscription resumes only when the customer presses Resume my subscription on that page, and the page then reads "Your subscription is active again". When the page says the next order is placed and charged today, that order is created and charged as soon as the customer presses the button. If your Subscription resumed email is switched on, the customer also receives it.

The button's link works once, for 7 days after the email is sent. For example, a reminder sent on November 10 can be used until November 17. It also stops working once the subscription is resumed, paused again or cancelled in another way. After that the page shows "This link is no longer valid", and the customer can still resume by logging in to their customer portal.

Click the arrow at the end of the Remind long-paused subscribers row to Preview the email, Send test email or edit it, as for your other customer emails. The preview and the test email always show the version for an order placed and charged today, with sample data. If you edit the email, keep {{ reminder.resume_url }} as the button's link so the button keeps working.

When the "Customer’s subscription activated" notification is enabled, merchants will receive an email every time a customer subscribes to a product in the store. Merchant notifications are on the Your email notifications page (Settings > Notifications, then Email under Your notifications).

At the top of the Your email notifications page, Send Subscription notifications to: sets where these emails go: your Shop owner email, your Store contact email, or A different email address, such as a shared inbox. A different address starts receiving them only after someone clicks the confirmation link Subi sends to it; until then they keep going to the current address. The BCC on customer email notifications option copies this same address. Order emails, such as the order confirmation and the New order alert for you and your staff, are sent by Shopify, not Subi, and are changed in your Shopify admin under Settings > Notifications.

Additionally, in the Copies of customer emails group, you can opt to be BCC'd on customer email notifications, so you’ll be copied in on every email sent to the customer.

In the Customer portal group of the Customer email notifications page, the OTP Email is Always on. It sends a One-Time Password to customers. This allows customers to securely enter a code on the portal for authentication.

For each email on the Customer email notifications and Your email notifications pages, click the arrow at the end of its row to open its editor. There you can Preview the email, Send test email, and edit the code (subject and HTML body) under Edit code. This feature allows you to customize the emails to fit your specific needs and ensure they display as expected. In the Loyalty group, the arrow opens Preview only.

The Advanced email marketing card at the bottom of Settings > Notifications shows you where to send subscription emails beyond Subi's own. What the card offers depends on whether your plan includes the Klaviyo integration.

If your plan includes the Klaviyo integration and Klaviyo is not connected yet, the card leads with Connect Klaviyo. Connecting Klaviyo lets Subi send it 10 subscription events, such as a cancellation or a failed payment, plus 7 subscriber fields you can use in your segments. Clicking Connect Klaviyo opens Settings > Integrations > Klaviyo, where you connect your account.

If Klaviyo is already connected, the card leads with Build your first flow and takes you to the same Klaviyo page, which shows which event starts each flow. A good first flow is a win-back, a failed payment or an upcoming order flow. If you start sending one of these emails from Klaviyo, turn off the matching Subi email on the Customer email notifications page, so your customers do not get it twice. Subi does not turn any email off for you.

In both cases Shopify marketing automation stays available as the second button. To learn more about the Klaviyo integration, see How do I connect Subi with Klaviyo?

Subi is compatible with Shopify marketing tools, so you can automate your email campaigns with Subi triggers. You can set up and manage email series directly from Shopify's marketing automation platform.

You can learn more about setting up advanced email marketing here.