Subscriptions are an increasingly common way to buy products and services online today. Previously dominated by newspapers, magazines, gyms, utilities, and telecommunications firms, more products and services are being offered to more people through subscriptions than ever before.

Since some shoppers haven’t experienced subscription services other than newspapers and magazines, it's important to showcase your subscription service and its unique values to your customers.

Get your first subscribers:

step1: Convert One-time Customers to Subscribers

step2: Raise Awareness on Your Store

Use Shopify Collabs to grow your customer base

Email Marketing in subscription business

Use Shopify email to convert one-time customers to subscribers

Use Klavyio to convert one-time customers to subscribers